Marketing and Communications Lead

By Alyson Emmerson | February 23, 2026 | Comments Off on Marketing and Communications Lead
  • Full Time
  • UK Remote
  • up to £65k (DoE) USD / Year
  • Salary: up to £65k (DoE)

Marketing and Communications Lead – FinTech Startup – UK Remote – up to £65k (DoE)

We have an incredible opportunity with a UK-based financial startup looking to recruit a Marketing and Communications Lead on a remote-first basis in the UK.

Our client is looking for a hands-on Marketing and Conmunications Lead to own, develop and produce the marketing collateral for a group of finance entities (including a startup) to build brand awareness, create and manage email marketing campaigns, maintain the CRM and play a pivotal role in how the companies engage with their target audiences. With relevant generalist and email marketing experience (preferably gained in a B2C Fintech/financial environment), you will have an innovative mind and a true passion for brand management, marketing and written content.

Due to the nature of the role, we are looking for candidates with English as their first language, who can curate accurate and compelling marketing email campaigns relevant to various demographics. This will initially be a standalone generalist / email marketing role, although you will work closely with external freelancers and influencers; once established, you will build your own marketing team.

This is a fantastic opportunity for someone who has strong generalist marketing experience and a love of CRM management and email campaigns, to build continued success.

 

Please note: This role will is UK remote-first, but may require travel to the London office for team / company meetings.

 

What the role of B2C Marketing and Communications Lead will involve:

  • Undertaking generalist marketing activities
  • Managing and optimising the entire communication journey for prospective clients
  • Using insights, knowledge and skill to create engaging email collateral that will drive results
  • Segment audiences and personalise journeys using demographic, behavioural and commercial insights and data
  • Managing CRM systems
  • Monitoring campaign performance and produce reports
  • Identifying opportunities to improve engagement and retention at all stages
  • Managing a team of outsourced freelancers who will undertake digital marketing campaigns
  • Managing the execution of all marketing across digital, content and paid media channels
  • Drafting, editing and proofing written high-quality content for websites
  • Researching, writing and producing articles for investment guides, newsletters and blogs for email and websites
  • Managing and maintaining marketing and campaign calendars
  • Creating, advertising and managing webinars and online events
  • Managing all branding and tone of voice to ensure consistency and accuracy
  • Championing best-in-class marketing standards

And more.


What we’re looking for:

  • Degree in Marketing, Communications or Business (or similar)
  • Strong marketing experience within a financial organisation or FinTech
  • Generalist marketing experience (c3-5 years) with a love of email marketing
  • Solid understanding of the financial sector, financial regulations and financial terminology from a marketing perspective
  • Experienced in using CRMs
  • Solid understanding and experience of behaviour-driven marketing
  • Experienced in managing campaign set up, segmentation and performance reporting
  • Professional communicator with the ability to write on-brand, purpose-led email marketing collateral
  • Experienced in creating accurate written content, with the ability to adapt ‘tone of voice’ and writing style dependent on target audience
  • Excellent copywriting and proofing skills
  • Understanding of SEO- and AI- optimised marketing
  • Ability to manage outsourced partners / freelancers / influencers
  • Impeccable attention to detail and accuracy
  • Fluent English (mother tongue)


Has this role grabbed your attention? Are you keen to know more?

If you’d like to be considered for this fantastic marketing position and feel you have the skills, attributes and experience we’re looking for, please submit your CV NOW, quoting ‘AE – Comms and Marketing Lead – UK Remote’

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To apply for this job email your details to alysone@carousel.co.uk.

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Alyson Emmerson

Alyson is a highly effective recruitment consultant recognised for combining traditional, relationship-led recruitment with modern headhunting and search methodologies. This blended approach ensures a thorough, targeted process that leaves no stone unturned in identifying and securing high-quality talent for an international client base. Alyson works closely with established organisations, fast-growing startups, international scaleups, technology companies and digital marketing agencies, supporting organisations at critical stages of growth. Her honest, no-nonsense approach is frequently cited by clients as a refreshing alternative to transactional recruitment, enabling clear decision-making and efficient outcomes. Known for her consultative mindset, Alyson partners with clients to add genuine value through a candid, professional and responsive recruitment service. Her ability to quickly understand commercial objectives, role requirements and organisational culture has allowed her to build strong, trusted relationships and rapidly establish credibility with new clients. As a member of IPTER (International Partner Team of Executive Recruiters), Alyson has access to a global network of specialist recruitment partners, enabling her to deliver international search solutions and secure talent across multiple markets with confidence and discretion.